ACT SSC Business — Unit 1
SWOT Analysis — Flashcards & Quiz
SWOT analysis is a foundational strategic planning tool that identifies a business's internal Strengths and Weaknesses alongside external Opportunities and Threats. For ACT SSC Business Unit 1 you need to apply SWOT to a real or case-study business, distinguish internal from external factors, and use the analysis to guide strategy. Markers reward specific, evidence-based points over generic textbook items.
Sample Flashcards
Q1: What is a SWOT analysis and how is it used?
SWOT evaluates: Strengths (internal advantages), Weaknesses (internal disadvantages), Opportunities (external favourable conditions), Threats (external unfavourable conditions). It helps businesses identify competitive position and develop strategies.
Q2: How can a business develop strategies from a SWOT analysis?
SO strategies: use strengths to exploit opportunities. WO strategies: overcome weaknesses to exploit opportunities. ST strategies: use strengths to counter threats. WT strategies: minimise weaknesses and avoid threats.
Sample Quiz Questions
Q1: In a SWOT analysis, opportunities are internal factors.
Answer: FALSE
Opportunities are EXTERNAL factors. Strengths and weaknesses are internal.
Q2: A SWOT analysis helps a business identify its competitive position.
Answer: TRUE
SWOT evaluates internal capabilities and external environment to understand competitive position.
Last updated: March 2026 · 2 flashcards · 2 quiz questions