HSC Business Studies — Topic 2
Marketing Strategies — Flashcards & Quiz
Marketing strategies are central to HSC Business Studies Topic 2, covering how businesses identify and satisfy customer needs. You study the marketing mix (4 Ps: Product, Price, Place, Promotion), market segmentation (demographic, geographic, psychographic, behavioural), target market selection, and product positioning. Understanding how these elements work together to create a cohesive marketing plan is essential. Exam questions often present a case study and ask you to evaluate marketing decisions, recommend improvements, or explain how the 4 Ps apply to a specific business.
Sample Flashcards
Q1: What is the marketing concept?
The marketing concept is a business philosophy that focuses on identifying and satisfying customer needs and wants as the path to achieving business objectives. It contrasts with the production orientation (focus on efficiency) and selling orientation (focus on aggressive sales). Modern marketing is customer-centric.
Q2: What is digital marketing and its key tools?
Digital marketing uses online channels to reach and engage customers. Key tools: SEO (search engine optimisation), SEM (search engine marketing/Google Ads), social media marketing, content marketing (blogs, videos), email marketing, influencer marketing, affiliate marketing, remarketing/retargeting. Benefits: measurable, targeted, cost-effective, global reach.
Q3: What ethical issues arise in marketing?
Key issues: truth in advertising (misleading claims, fine print), targeting vulnerable groups (children, elderly), privacy and data collection, environmental claims (greenwashing), planned obsolescence, high-pressure sales tactics, pricing ethics (price gouging), cultural sensitivity. The Australian Consumer Law prohibits misleading and deceptive conduct.
Q4: What is social media marketing and why is it important?
Social media marketing uses platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube) to build brand awareness, engage audiences, drive traffic and generate sales. Benefits: cost-effective, highly targeted, two-way communication, viral potential, real-time engagement. Key metrics: engagement rate, follower growth, reach, conversions.
Q5: What is the role of the ACCC in marketing regulation?
The ACCC enforces the Australian Consumer Law (part of the Competition and Consumer Act 2010). Key marketing regulations: prohibition of misleading/deceptive conduct, false representations, bait advertising, unsolicited supplies. Consumer guarantees: products must be safe, durable, match descriptions. Penalties: fines up to $50 million for corporations.
Sample Quiz Questions
Q1: The marketing concept focuses on production efficiency as the primary business goal.
Answer: FALSE
The marketing concept focuses on identifying and satisfying CUSTOMER NEEDS. Production efficiency is the focus of the production orientation, an older business philosophy.
Q2: Social media marketing is only effective for businesses targeting young consumers.
Answer: FALSE
While younger demographics dominate some platforms, Facebook reaches older adults, LinkedIn targets professionals, and Pinterest reaches homeowners. Social media is effective across demographics.
Q3: Greenwashing involves making genuine, verified environmental claims.
Answer: FALSE
Greenwashing is making FALSE or misleading environmental claims to appear more sustainable than the business actually is. The ACCC actively investigates greenwashing.
Last updated: March 2026 · 5 flashcards · 5 quiz questions