TCE Business Studies — Level 3
Marketing Mix — Flashcards & Quiz
The marketing mix is the classic 4Ps framework — Product, Price, Place, Promotion — businesses use to reach target customers. For TCE Business Studies Level 3 you should define each P, explain how they interact, and apply them to a case study. Stronger answers extend the mix to 7Ps (people, process, physical evidence) when the case is a service business, and link each decision back to the target market and positioning strategy.
Sample Flashcards
Q1: What is the marketing mix?
The set of controllable tools (Product, Price, Place, Promotion) a business uses to influence buyer behaviour. Extended to 7Ps for services: People, Process, Physical evidence.
Q2: What is the product life cycle?
The stages a product passes through: Introduction (low sales), Growth (rising sales), Maturity (peak sales plateau), Decline (falling sales).
Q3: What is price skimming?
Setting a high initial price for a new, innovative product, then gradually lowering it as competitors enter the market.
Q4: What is penetration pricing?
Setting a low initial price to quickly gain market share, then raising it once a customer base is established.
Q5: What is a distribution channel?
The pathway a product takes from producer to consumer — direct (producer → consumer) or indirect (through intermediaries).
Sample Quiz Questions
Q1: The 7Ps are used for service businesses.
Answer: TRUE
The extended marketing mix adds People, Process and Physical Evidence to the 4Ps for services.
Q2: Penetration pricing starts with a high price.
Answer: FALSE
Penetration pricing starts LOW to gain market share quickly, then increases.
Q3: Price skimming is suitable for innovative products with few competitors.
Answer: TRUE
Skimming works when demand is inelastic and the product is unique.
Last updated: March 2026 · 6 flashcards · 3 quiz questions