QCE Business — Unit 3

Marketing Mix — Flashcards & Quiz

The marketing mix — Product, Price, Place, Promotion — is the classic 4Ps toolkit businesses use to reach a target market. QCE Business Unit 3 expects you to define each P, apply them to a case, and justify how they work together to support a positioning strategy. Service businesses extend the mix to 7Ps (people, process, physical evidence). Case-specific detail separates a strong response from a generic one.

Last updated: March 2026